Battlefield 3 not looking HD for me?

Why does it not look that hd to me? I have a 1080p TV LED with HDMI cables. I downloaded the multiplayer update and the graphic update. the graphic update was like 1.5 and multiplayer was like 2.0. I didnt install the game but im going to maybe. When i play mw3 it has so nice graphics like when im watching people play it on youtube its like the same graphics on my tv. But when i watch xbox gameplay of battlefield on youtube it looks way better than me. I dont have the map pack. Any help pleaseBattlefield 3 not looking HD for me?
Always wondered that too...but if u look on the back of the bf3 box it says it only plays up to 720p graphics....xbox/ps3 only does like Directx 8 and plays at the lowest settings....don't expect too much from a ps3/xbox. if u really wanna see a game at its full graphic potential play on a computer or wait till the ps4 comes out.Battlefield 3 not looking HD for me?
Battlefield 3 reuqires you to install a 2GB graphic pack when you insert the disk. If you did that, then you'll need a newer HDMI cable that can support the graphics because cheap HDMI cables have different quality in terms of clarity.Battlefield 3 not looking HD for me?
all that hype they were telling us was not true i have the same issue 1080p hd tv and the hd content both discs installed but then when you look it up they say it will only produce 780p on consoles. or something like that or was it 720p? it still looks great but thats lame that we dont get to see the full hd on consoles.